Professor Dr. Ulrich Wünsch, founder of, was born in 1957 studied Communication Science, Psychology and German Literature.

He worked as a dramaturge and director for various German theatres; as a journalist in print and TV; as a concept artist and creative director with various event communication agencies; as a professor in the area of media and communication studies; as the president of a private university.

His work experiences include the education system and industry, the arts, the automotive industry, experiential communication and marketing, writing - as well as consulting and coaching.

His background and beliefs relate to systemic thinking, fairness, reciprocity, relevance, and humor.

Ulrich Wünsch is interested in what people do, not what they say.